11 Cool Hotels in London (2024)

Discover the cool hotels in London with our curated selection. Experience the avant-garde design of a boutique hotel in buzzing Soho, enjoy the unique charm of a boutique hotel in East London’s vibrant Whitechapel neighbourhood, or relish a hidden retreat in the quaint streets of Kensington.

Explore the Cool Hotels in London with our top picks.

Chateau Denmark is a boutique hotel nestled in the beating heart of buzzing Soho on Denmark Street. The hotel emerges as a testament to London's rich musical tapestry, spanning 55 delightfully eccentric session rooms and apartments across 16 historic buildings.

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The Standard’s first hotel outside America is housed in the former Camden Town Hall Annex, a renovated Brutalist building dating back to 1974. The hotel's 266 rooms come in 42 unique styles ranging from cosy to terraced suites with outdoor bathtubs.

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New Road Hotel is a stylish 79-bedroom boutique hotel in East London’s vibrant Whitechapel neighbourhood. It is housed in a former textile factory, maintaining features such as industrial windows, fire-escape doors, and the original textile factory vibe.

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The Town Hall Hotel & Apartments is a boutique hotel in the East End's Bethnal Green, offering an amalgamation of historic charm and modern luxury. Housed in the former Bethnal Green Town Hall, it merges its Edwardian architecture with contemporary features, creating a unique experience for its guests.

Room at Town Hall Hotel & Apartments, a boutique hotel in Bethnal Green
Living room at Town Hall Hotel & Apartments, a boutique hotel in Bethnal Green
Entrance hall at Town Hall Hotel & Apartments, a boutique hotel in Bethnal Green
Restaurant at Town Hall Hotel & Apartments, a boutique hotel in Bethnal Green
Bedroom  at Town Hall Hotel & Apartments, a boutique hotel in Bethnal Green
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The Hoxton, one of the first boutique hotels opening in creative Shoreditch, offers industrial deco boasting roaring fires and exposed brickwork. The hotel has a welcoming open lobby, a place to work, catch up over coffee, cosy up near the fireplaces, or knock back a cocktail or two.

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The Portobello Hotel is a boutique hotel located in the heart of Notting Hill. Each room offers a unique decor with a mix of vintage and contemporary styles, an elegant colour palette and eclectic materials filled with natural light.

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Since The Hoxton's boutique hotel brand debut in London's East End in 2006, the brand has been synonymous with creating spaces that reflect the vibrancy of their neighbourhoods, and The Hoxton, Holborn is no exception.

Living room at The Hoxton, Holborn, a boutique hotel in London.
Living room at The Hoxton, Holborn, a boutique hotel in London.
Restaurant at The Hoxton, Holborn, a boutique hotel in London.
Bar at The Hoxton, Holborn, a boutique hotel in London.
Bedroom at The Hoxton, Holborn, a boutique hotel in London.
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The Hoxton Southwark is a hotel that invites guests to dive deep into the city's rich culture. From the iconic TATE Modern to the bustling Borough Market and the historic Tower Bridge, the hotel serves as a gateway to the very best attractions Southwark has to offer.

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The Hoxton brand, synonymous with contemporary flair, brings its signature aesthetic to Shepherd's Bush, launching a space that echoes mid-century charm paired with dynamic details such as curvy lines and wavy mirrors.

Lobby at The Hoxton Shepherd's Bush
Bar at The Hoxton Shepherd's Bush Hotel in London
Bar chairs at The Hoxton Shepherd's Bush Hotel in London
Bedroom at The Hoxton Shepherd's Bush Hotel in London
Bedroom at The Hoxton Shepherd's Bush Hotel in London
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The Other House is your home in South Kensington perfectly located close to Hyde Park and Knightsbridge and on the doorstep of some of London’s most iconic cultural landmarks. A Residents’ Club for people going places, The Other House combines home comforts and apartment-style living with hotel services and Private Club amenities.

Bar at The Other House Residents Club South Kensington
Library at The Other House Residents Club South Kensington
Fireplace at The Other House Residents Club South Kensington
Bedroom at The Other House Residents Club South Kensington
Restaurant at The Other House Residents Club South Kensington
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Once a quintessential Victorian pub, the Princess Royal has been reborn as a stylish small London hotel and pub in Notting Hill. Overseen by the likes of Country Creatures and Cubitt House, it showcases British artistry and sustainability in its décor and ethos.

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Nestled in East London's bustling Shoreditch neighbourhood, One Hundred Shoreditch is a five-star hotel that offers the tranquillity of elegantly designed bedrooms and the fun of social venues. With interiors conceived by Jacu Strauss, the spaces feature wood and white ambiences, abstract paintings, and bold statement vases.

huge pink sofa and huge windows at One Hundred Shoreditch
Bar at One Hundred Shoreditch
Goddard & Gibbs restaurant, at One Hundred Shoreditch
Bedroom detail, at One Hundred Shoreditch
Bedroom and window, at One Hundred Shoreditch
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The London EDITION is a five-star hotel, located in Fitzrovia on the edge of Soho. The boutique hotel preserves the most delicate aspects of an iconic landmark building while blending thoughtful design with oak floors, wood-panelled walls, custom furnishings and evocative photography from Hendrik Kerstens.

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The Henrietta Hotel is a 40-room boutique hotel in the heart of the historic Covent Garden, surrounded by London's best theatres and museums. The hotel boasts a unique design inspired by the neighbourhood's rich history with a touch of Italian influence, created by renowned designer Dorothée Meilichzon.

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Sun Street Hotel is a luxurious five-star boutique hotel situated between trendy Shoreditch and the traditional City of London. Offering 14 bedrooms, the hotel elegantly blends the historical significance of its six Georgian houses with the ever-evolving modern skyline of London.

Sun Street Hotel Bed
Bedroom at Sun Street Hotel
Suite at Sun Street Hotel
Bar at Sun Street Hotel
Restaurant at Sun Street Hotel
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The Artist Residence is a cool and laid-back 10-bedroom boutique hotel nestled in the quiet side streets of Pimlico, just minutes from the bustle of Victoria station. The comfy rooms offer vintage furnishings and rustic wooden floors, giving it that feeling of a home away from home.

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Shoreditch House is set in an impressively converted warehouse, offering 26 comfortable rooms in its main building plus 15 more off hip Redchurch Street. Guests have access to the trendy members club, gym, restaurants and spa. The heated rooftop pool offers unparalleled views of the city.

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Gordon Ramsay’s York & Albany is a stylish hotel, restaurant and bar set in a stunning Regency townhouse in lively Camden, just a few steps from leafy Regent's Park. Initially a coaching house in the 1820’s, it is now decorated with period antiques, decadent fabrics and thoughtful artwork.

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The Zetter Townhouse Clerkenwell is a quirky 13-bedroom Georgian townhouse located just on the historic St John's Square. This eclectic hotel offers unique rooms, each with different, bold shades of heritage colours and vivacious antique pieces.

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The Ned is London’s latest coolest hotel. Set in the former Midland Bank building in the City of London, just steps from Bank Station. The Ned hosts 250 gorgeous bedrooms, ten restaurants, and a stunning rooftop bar and pool. Not to mention the 20m indoor pool and spa, along with an awesome gym.

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